School yards were often split down the middle between kids who thought Nintendo was the best system, and kids who swore their allegiance to Sega. The Genesis had re-invented itself as the “cool kid” of console gaming in the United States, with an aggressive marketing campaign that thrust Sega into the American mainstream consciousness. ![]() The American Sega Genesis and the Japanese Mega Drive are the same machine on the inside, yet their cultural legacies are entirely different.
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